A search for "moringa capsules" on Amazon returns 678 results, with some brands claiming to sell 20,000 to 40,000 bottles monthly. So what's driving this sudden interest in a plant that's been around for centuries? And more importantly — should you trust the companies selling it?

When I looked into the top sellers, I found something interesting. Most brands splash health claims right on their packaging — from "supporting healthy energy levels" to "promoting anti-aging." But digging deeper into these companies reveals some concerning patterns.

_{Disclaimer: I discovered this trend using Exploding topics (I am an affiliate and a long-time fan of this tool), which has become my go-to resource for uncovering under-the-radar opportunities. While the tool doesn’t provide the research that comes with my newsletter, if you're into finding even more trends in all the fields, this tool is definitely worth a look.} 

Table of Contents

• Current state and quality questions

• Benefits and drawbacks

• How to navigate this trend and why should you care …

Current state and quality questions

The moringa supplement market, valued at $1.70 billion in 2023, is projected to hit $3.2 billion by 2030. The broader moringa ingredients market is expected to reach $16.7 billion by 2032, suggesting this isn't just another passing trend. But it all depends on what exactly you are buying.

Take Fresh Healthcare, one of the top sellers. Sure, their bottles splash all the trendy claims — "Supports Healthy Energy Levels," "Rich Source of Phytonutrients," "Supports Joint Health." But their About Us page reads like it was written by a third-grader. Even more concerning? The only person who seems to be working at this company is a UK dentist, Dr. Wleed Haq, who's simultaneously playing CEO of Fresh Healthcare Ltd and founder of Superfood World Ltd — whatever that is. According to his LinkedIn profile, he's the only employee of both companies.

The oddities don't stop there. Click on Fresh Healthcare's social links on their website and you'll end up on pages for "Fresh Body Mind" instead — a blog that just happens to advertise Fresh Healthcare products. Not exactly confidence-inspiring for a company selling supplements you're supposed to put in your body.

Another bestseller, Pura Vida, focuses exclusively on moringa products, but their marketing might be the most outrageous thing I've seen in a while.

 Try running their website claims on Facebook ads, and their account would be banned faster than you can say "snake oil." They claim the company was founded by two brothers, Justin and Alex (no surnames provided), whose main qualification appears to be that Justin "likes backpacking in Southeast Asia." A LinkedIn search returns hundreds of generic companies named Pura Vida, but zero trace of this supposedly legitimate supplement manufacturer.

Moringa market growth is driven by increasing health consciousness among consumers looking for natural, nutrient-dense supplements. 

People are actively seeking plant-based alternatives that can support their wellbeing. And moringa, with its impressive nutrient profile and proven health benefits, could be a legitimate answer — if only you could trust what's in those capsules.

Benefits and drawbacks

So after going through what felt like a million research papers about moringa, I've found both some pretty exciting science and, well, some things that honestly make me nervous.

Let's talk about the good stuff first. And it's actually quite impressive — this isn't just another overhyped plant. Studies show moringa is packed with essential amino acids, carotenoids, and compounds that actually do something in your body. This is quite different from your typical supplement that just gives you expensive pee.

And the anti-inflammatory effects? They're pretty fascinating. Scientists found specific compounds (quercetin and kaempferol, if you want to get technical) that can literally tell your body to calm down its inflammation response. These compounds work by controlling cytokines — basically, they're like the body's inflammation dimmer switch. So that's pretty cool.

But here's what really caught my attention: the blood sugar thing. One study found that people with uncontrolled blood sugar saw a 61.54% improvement after taking moringa extract. That's kind of mind-blowing for something you can just buy online.

But (and this is a big but) — there's some serious stuff to think about. The problems aren't really with moringa itself. They're all about what might actually be in those capsules you're swallowing.

So first up, there's this weird digestion issue. Research suggests that three out of four moringa proteins don't get digested properly. And that's pretty concerning, especially if you're giving this to kids — we're talking potential stomach issues and allergic reactions.

And it gets worse. Studies have documented some pretty scary side effects: liver problems, kidney issues, pregnancy risks, blood count changes, and even skin reactions bad enough to send people to the doctor. This isn't just about feeling a bit queasy — we're talking about serious medical stuff.

The whole thing is made even more complicated by how supplements are regulated (or well, not really regulated at all). Remember those Amazon sellers I was talking about? The ones who can't even put together a proper About Us page? These are the same people selling products that could affect your liver function. That's... not great.

How to navigate this trend and why should you care?

After spending hours reviewing research papers and market reports, I found that moringa supplements might be worth considering — but only if you approach them with careful attention to quality and sourcing.

TL;DR — Quick tips for smart moringa shopping:

• Consult with your doctor first and do your own research

• Check for third-party testing (non-negotiable)

• Verify the company exists beyond Amazon

• Look for clear moringa leaf content percentage

• Expect to pay more for quality

• Start with a small bottle to test tolerance

• Store properly and take with food

• Give it at least 4-6 weeks before judging results

The bottom line? Moringa shows real promise, but in a market flooded with questionable products, your skepticism is your best friend. Take your time, do your homework, and remember — if a supplement company can't answer basic questions about their product, they probably shouldn't be selling it.