LogoMunchMetrics
Authors
Subscribe
Gallery

MunchMetrics

I analyze exploding trends in food science and longevity, so you don't waste time and money on hype. Weekly deep-dives into what actually works, 100% FREE.

I consent to receive newsletters via email. Terms of use and Privacy policy.

Written by

Anastasia Balashova

Connect

Archive

Berberine: The "Natural Metformin" With a Supplement Problem

Apr 4, 2025

•

22 min read

Berberine: The "Natural Metformin" With a Supplement Problem

...over half of tested products contain less than 40% of labeled berberine

Anastasia Balashova
Anastasia Balashova

novelty ingredients

Adaptogen Drinks and Where to Not Find Them

Jan 24, 2025

•

18 min read

Adaptogen Drinks and Where to Not Find Them

Dear adaptogen drinks, I've got trust issues. After looking into top-selling adaptogen beverages on Amazon, I'm spilling the (herbal) tea on this exploding trend.

Anastasia Balashova
Anastasia Balashova

supplements

These Pills Have Guts (Or So They Claim)

Jan 10, 2025

•

11 min read

These Pills Have Guts (Or So They Claim)

The science behind organ meats is solid. The science behind organ supplements? Well... Here's what companies don't tell you.

Anastasia Balashova
Anastasia Balashova

novelty ingredients

Dye Free Candy: Deep Dive Into Food Colors

Jan 2, 2025

•

9 min read

Dye Free Candy: Deep Dive Into Food Colors

Studies link common candy colorings to DNA damage and behavioral changes. That’s why consumers are switching to dye-free candy options. But are those really a healthier alternative or just clever marketing?

Anastasia Balashova
Anastasia Balashova

supplements

Your Liquid Collagen's Identity Problem

Dec 20, 2024

•

13 min read

Your Liquid Collagen's Identity Problem

When a $4.78/oz collagen brand can't explain their ingredients but loves telling tales about their founder, something's wrong. Here’s what I found about liquid collagen.

Anastasia Balashova
Anastasia Balashova

novelty ingredients

Algae Oil: The Slippery Truth About New Cooking Oil Trend

Dec 13, 2024

•

12 min read

Algae Oil: The Slippery Truth About New Cooking Oil Trend

From chemical plants to your kitchen: this report shows an awkward truth behind the scenes of the trendy algae cooking oil business.

Anastasia Balashova
Anastasia Balashova

novelty ingredients

Sea Moss Gel's Billion-Dollar Deception

Dec 7, 2024

•

10 min read

Sea Moss Gel's Billion-Dollar Deception

Fake reviews, outrageous marketing claims, questionable ingredients, and potential health risks: this report shows some pretty alarming practices in the sea of sea moss gel.

Anastasia Balashova
Anastasia Balashova

supplements

Moringa Capsules: Ancient Herb With Sketchy Marketing

Nov 30, 2024

•

7 min read

Moringa Capsules: Ancient Herb With Sketchy Marketing

Deep dive into the booming moringa supplement market: 20,000 bottles sold monthly, zero employees found (+ real benefits and side effects of moringa capsules)

Anastasia Balashova
Anastasia Balashova

novelty ingredients

Pumpkin Seed Oil: Half Are Fake, But Real Ones Work

Nov 22, 2024

•

6 min read

Pumpkin Seed Oil: Half Are Fake, But Real Ones Work

From hair loss to heart health: discover what science proves about pumpkin seed oil benefits and how to avoid the 48% of fakes.

Anastasia Balashova
Anastasia Balashova
MunchMetrics

MunchMetrics

I analyze exploding trends in food science and longevity, so you don't waste time and money on hype. Weekly deep-dives into what actually works, 100% FREE.

I consent to receive newsletters via email. Terms of use and Privacy policy.


Home

© 2026 MunchMetrics.
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv