MunchMetrics
I analyze exploding trends in food science and longevity, so you don't waste time and money on hype. Weekly deep-dives into what actually works, 100% FREE.
I consent to receive newsletters via email. Terms of use and Privacy policy.
Written by
Anastasia Balashova
Connect
Apr 4, 2025
•
22 min read
...over half of tested products contain less than 40% of labeled berberine
novelty ingredients
Jan 24, 2025
18 min read
Dear adaptogen drinks, I've got trust issues. After looking into top-selling adaptogen beverages on Amazon, I'm spilling the (herbal) tea on this exploding trend.
supplements
Jan 10, 2025
11 min read
The science behind organ meats is solid. The science behind organ supplements? Well... Here's what companies don't tell you.
Jan 2, 2025
9 min read
Studies link common candy colorings to DNA damage and behavioral changes. That’s why consumers are switching to dye-free candy options. But are those really a healthier alternative or just clever marketing?
Dec 20, 2024
13 min read
When a $4.78/oz collagen brand can't explain their ingredients but loves telling tales about their founder, something's wrong. Here’s what I found about liquid collagen.
Dec 13, 2024
12 min read
From chemical plants to your kitchen: this report shows an awkward truth behind the scenes of the trendy algae cooking oil business.
Dec 7, 2024
10 min read
Fake reviews, outrageous marketing claims, questionable ingredients, and potential health risks: this report shows some pretty alarming practices in the sea of sea moss gel.
Nov 30, 2024
7 min read
Deep dive into the booming moringa supplement market: 20,000 bottles sold monthly, zero employees found (+ real benefits and side effects of moringa capsules)
Nov 22, 2024
6 min read
From hair loss to heart health: discover what science proves about pumpkin seed oil benefits and how to avoid the 48% of fakes.