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These Pills Have Guts (Or So They Claim)
The science behind organ meats is solid. The science behind organ supplements? Well... Here's what companies don't tell you.
Anastasia Balashova
January 10, 2025 • Estimated Reading Time: 11 minutes
TLDR: A supposed cancer survivor who fought cancer twice and never stopped his IT consulting job sells organ supplements with zero proof of what's inside them. A company with two simultaneous presidents (and no scientists) promises "true to science" products. And the industry leader refuses to show test results to "protect trade secrets." Welcome to the $551M organ supplement market, where Amazon marketers are suddenly experts in processing animal organs. If you are anything like me and longing for nutrient-packed superfoods that are easy to consume you probably were sold on organ supplements too. But here's what you need to know before making any purchases.
Disclaimer: I discovered this trend using Exploding topics (I am an affiliate and a long-time fan of this tool), which has become my go-to resource for uncovering under-the-radar opportunities. While the tool doesn’t provide the research that comes with my newsletter, if you're into finding even more trends in all the fields, this tool is definitely worth a look.
Table of Contents
Meet your organ supplement sellers
Organ supplements aren't some groundbreaking innovation — they're literally dried and powdered animal organs in a capsule. Yet somehow, this simple process has created a market that's projected to reach $811 million by 2030.
When you search for "organ supplements" on Amazon, you'll find over 2,000 results promising concentrated organ nutrition without the taste. Let's look at the top five sellers — what I found after digging into their backgrounds speaks volume about this industry.
Carlyle, or is it Herbage Farmstead?
First up is "Grass Fed Beef Organ Complex" — selling for $0.14 per capsule under their "Herbage Farmstead" brand, with over 4,000 monthly purchases. But try finding Herbage Farmstead, and you'll land at Carlyle Nutritionals instead.
Their website screams "marketing first, quality later" — packed with discount popups and giant discount banners. They've got this "Quality" page that had me excited for about three seconds, until I found nothing but vague promises about "exceptional standards" and "finest ingredients."
The marketing copy is something else: "We source the finest ingredients around the world from suppliers that share our passion for excellence." Their products are supposedly "expertly crafted" in USA facilities and "put to the test in our world class lab." But who's running these tests? Their LinkedIn page is basically empty.
Even their return policy raises eyebrows. Sure, they offer a 30-day refund, but you're paying shipping, they're not responsible if it gets lost, and — my favorite part — they "reserve the right to change our return policy at any time." For a company claiming "three generations of expertise," they sure make it hard to trust them.
Ancestral Supplements: The Liver King's enterprise
At $0.19 per capsule and 10,000+ monthly purchases, Ancestral Supplements are both the most expensive organ supplements from this analysis and also the best-selling ones. Their website makes all the tempting claims: grass-fed New Zealand beef, hormone-free processing, third-party testing. So on paper, they look more established than most. There's Brian Johnson (aka "Liver King") as the owner, with his vocal presence in the organ supplement world. And their CEO, Chris Ricci, actually brings some industry cred with four years running operations at Ancient Nutrition.
Their manufacturing process page paints a perfect picture: carefully selected grass-fed animals from New Zealand and Australia, gentle freeze-drying without fillers, rigorous third-party testing. One small issue: there's not a single photo, video, or test result backing any of these claims.
I know this firsthand because a few months ago, their marketing almost convinced me to buy. But since there was no documentation on the website I emailed them asking for those third-party test results. Their response?