Shilajit Gummies: The $384M Supplement Gold Rush

If you've been browsing Amazon's supplement section lately, you might have noticed something odd: Shilajit gummies are selling like hotcakes. One brand alone moves 20,000+ units monthly, with customers happily paying $15-40 per bottle. This black, tar-like substance from Himalayan rocks is now being transformed into candy-like supplements promising everything from better energy to enhanced cognitive function. Let's have a better look. 

_{Disclaimer: I discovered this trend using Exploding topics (I am an affiliate and a long-time fan of this tool), which has become my go-to resource for uncovering under-the-radar opportunities. While the tool doesn’t provide the research that comes with my newsletter, if you're into finding even more trends in all the fields, this tool is definitely worth a look.} 

Table of Contents

• Current State and Financial Opportunities

• Key Players and Quality Questions

  • Be Bodywise

  • Better Alt

  • Dorado Nutrition

  • DLNIA

• Shilajit Gummies: Benefits and Drawbacks

• How to navigate this trend and why should you care …

Current State and Financial Opportunities

The numbers behind this trend are serious. The global Shilajit market hit $163.2 million in 2023, and it's set to reach $384.8 million by 2033. That's an 8.96% compound annual growth rate for a supplement many Americans couldn't pronounce a year ago.

A quick look at Amazon tells an interesting story. A search for "shilajit gummies" returns 596 results, and the numbers for top sellers are impressive:

Be Bodywise's Shilajit Gummies: 20,000+ units sold monthly Better Alt's Pure Himalayan Shilajit Gummies: 9,000+ monthly sales Dorado Nutrition: 2,000+ monthly units DLNIA: 2,000+ monthly units Effective Nutra: 1,000+ monthly units

These aren't small numbers for a niche supplement. With prices ranging from $16 to $35 per bestseller’s bottle and strong repeat purchase rates, the revenue potential is clear.

Market research confirms this growth. Online sales are expected to grow at 9.6% annually through 2030. The liquid segment currently dominates with 61.15% market share, but gummies are gaining fast - they're easier to take and mask the earthy taste that many find off-putting in traditional Shilajit.

Key Players and Quality Questions

While accessing all the companies getting into this trend would be time consuming and probably unnecessary for this report, let's simplify the task and look at the brands making the most sales on Amazon and check what's actually behind their impressive numbers.

Be Bodywise

With 20,000+ sales per month on Amazon, Be Bodywise dominates the Shilajit gummies market. Their Pure Himalayan Shilajit Gummies, promising a blend of shilajit, ashwagandha, and gokshura, seem to be exactly what customers want. But dig beneath the surface, and you'll find a company struggling with its own identity.

Their marketing presence reads like a company unsure of what it wants to be. Visit their website, and you'll find a telehealth platform focused on women's health. Head over to Twitter (X), and suddenly they're all about fat loss programs and fitness advice. Switch to Facebook, and you'll discover a "Digital Health Clinic for Women" suggesting customers choose products based on zodiac signs and sharing other questionable non-scientific content. Their LinkedIn page tells yet another story - or rather, no story at all, with zero listed employees and minimal following. Behind Be Bodywise is a brand of Indian-based Mosaic Wellness, running digital health clinics. And given that company’s CEO expertise is in Finance, Investment Banking and Entrepreneurship it seems like it’s not about someone's health, but about making money. 

The confusion doesn't stop at their marketing. Their product information shows equally concerning inconsistencies. While their Amazon listing proudly claims their gummies are "100% Sweetened with Chicory Root," you won't find chicory mentioned anywhere in the ingredients list. Their nutritional information defies basic math - they list 6.84g of carbs per serving, which should equal 27.36 calories (at 4 calories per gram), yet somehow claim only 13.17 calories. Even more puzzling, the ingredients listed in their product description don't match what's printed on the actual packaging.

Despite all these red flags, they're moving thousands of units monthly. Their success with such obvious inconsistencies suggests just how hungry this market is for products in this category - and just how much opportunity exists for a company that can deliver quality and consistency along with clever marketing.

Better Alt

Running at 9,000 monthly sales, Better Alt's Pure Himalayan Shilajit Gummies claim "High Potency Gold Grade" status. However, the company's LinkedIn shows 57 employees, with 95% located in India, raising questions about their U.S. quality control capabilities.

Their website lacks documentation certifying product quality. Interestingly, their leadership has connections to Mosaic Wellness - the same company behind Be Bodywise - suggesting a pattern in how these products are marketed to U.S. consumers.

Dorado Nutrition

Moving 2,000+ units monthly, Dorado Nutrition claims to "stand firmly on the principles of quality and transparency." Yet their website provides no transparency about product certification and testing, despite quality assurance labels on their packaging. The only person I could find associated with the company was a former crime and courts reporter who worked as their product manager. And the company's page is currently inaccessible on LinkedIn.

DLNIA

Also selling 2,000+ units monthly, DLNIA presents an even more opaque picture. The brand doesn't maintain an Amazon storefront or website, making it impossible to verify their claims of being: 100% Pure, Lab Tested, GMP Certified, Non-GMO, Free from preservatives and fillers.

This lack of verification is particularly concerning given highly publicized third-party research showing that Shilajit contains about 65 heavy metals, making proper testing crucial for consumer safety.

For now, it seems the easiest path to market success has been marketing expertise rather than product quality - a situation that creates both risk and opportunity in this growing market segment.

Shilajit Gummies: Benefits and Drawbacks

Let's talk about what these trendy gummies actually do - and whether you should be concerned about the companies making them. The science behind Shilajit is actually quite impressive, which makes the current market situation even more frustrating.

Take physical performance, for instance. Scientists found that when active men took 500mg of Shilajit daily for eight weeks, they maintained better muscle strength and showed decreased markers of collagen degradation. The participants who started with higher baseline strength saw even better results, particularly in fatigue resistance. 

The cognitive benefits look promising too. Research has shown that Shilajit is packed with fulvic acid, a powerful antioxidant that might help block tau protein aggregation - potentially supporting better brain health as we age. Scientists have even discovered potential benefits for bone health. A recent study found that Shilajit can enhance bone regeneration by stimulating stem cell differentiation, showing particularly impressive results in advanced testing conditions.

Even altitude sickness might meet its match in this ancient substance. Studies indicate Shilajit helps improve oxygen transport in the blood and acts as a diuretic, potentially helping people adjust to high altitudes. This isn't some vague "traditional use" claim - it's backed by modern research.

But these impressive benefits come with serious risks - risks that become even more alarming when you look at how today's top-selling brands operate. Recent research mentioned earlier in this report identified about 65 heavy metals in Shilajit, including toxic ones like lead, arsenic, and mercury. While the substance naturally contains compounds that can help detoxify about 12 of these metals, the levels in some products exceed safety limits set by WHO and FDA. 

Another research has found that about 20.7% of similar Ayurvedic medicines purchased online contain unsafe levels of toxic metals.

This wouldn't be such a problem if companies were handling it properly. But remember Be Bodywise, a company moving 20,000+ units monthly? They can't even get their basic nutritional math right, let alone demonstrate sophisticated heavy metal testing. Better Alt, selling 9,000+ units monthly, operates with almost no U.S. quality control infrastructure (purely due to the fact they have zero boots on the ground). And the list goes on. 

Processing standards add another layer of concern. Studies have highlighted that improperly processed Shilajit can contain dangerous levels of free radicals and fungal contamination. When you look at long-term safety studies, the evidence suggests potential liver changes and intestinal issues at high doses - exactly the kind of effects that require careful quality control and precise dosage information.

We're left with a real pickle: a supplement that shows promise in scientific studies being sold primarily by companies that demonstrate minimal commitment to safety and quality control. The benefits are real, but so are the risks. This creates both danger for consumers and opportunity for companies willing to do things right.

How to navigate this trend and why should you care?

According to Spherical Insights, the Shilajit market is projected to grow from $163.2 million in 2023 to $384.8 million by 2033. This growth is driven by increasing consumer interest in natural supplements and traditional medicine. But what makes this market particularly interesting is the current state of competition. Our analysis showed that even the market leaders - selling 20,000+ units monthly - demonstrate concerning gaps in quality control and transparency. So before you click "buy" on these Himalayan-sourced supplements, let's look at how to approach this trend safely.

Know if shilajit might be right for you:

• You're interested in natural performance enhancement

• You're looking for cognitive support

• You want to support bone health

• You're NOT pregnant or nursing

• You don't have heavy metal sensitivities

What to look for when buying:

• Heavy metal testing results (crucial given the presence of 65+ metals in Shilajit)

• Clear sourcing documentation

• Actual ingredient concentrations listed (that makes sense)

• U.S.-based quality control

• Consistent product information

• Third-party lab verification with papers accessible to confirm it

Smart usage tips:

• Start with lowest recommended dose

• Take with food to minimize digestive issues

• Store in cool, dry place (heat can affect quality)

• Stop use if you notice any adverse effects

• Watch for: digestive changes, unusual fatigue, or liver discomfort

One thing's certain - while shilajit shows scientific promise, the current market is full of questionable products. If you decide to try it, prioritize brands that demonstrate real commitment to safety and transparency, even if they cost more. Your health is worth the extra research and investment.