novelty ingredients

Algae Oil: The Slippery Truth About New Cooking Oil Trend

From chemical plants to your kitchen: this report shows an awkward truth behind the scenes of the trendy algae cooking oil business.

Sea Moss Gel's Billion-Dollar Deception

Fake reviews, outrageous marketing claims, questionable ingredients, and potential health risks: this report shows some pretty alarming practices in the sea of sea moss gel.

Pumpkin Seed Oil: Half Are Fake, But Real Ones Work

From hair loss to heart health: discover what science proves about pumpkin seed oil benefits and how to avoid the 48% of fakes.

Turmeric Coffee: Is It Really As Good As It May Seem?

Deep dive into the turmeric coffee trend, product’s actual benefits, and the science behind the golden spice craze.

Your Clove Tea Won't Save You (But Drink It Anyway)

Clove tea sales and searches are booming, but is there a good reason for it?

Chagaccino: Fungal Coffee with Billion Dollar Potential

+ health benefits, and opportunities for entrepreneurs.

Allulose: Sweet Profits in a Health-Conscious World

Learn about trend's growth and how you can take advantage of it.

Fermented Vitamins: The Gut-Friendly Game-Changer?