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Berberine: The "Natural Metformin" With a Supplement Problem

Berberine: The "Natural Metformin" With a Supplement Problem

...over half of tested products contain less than 40% of labeled berberine

Anastasia Balashova
Anastasia Balashova
novelty ingredientsnovelty ingredients
Adaptogen Drinks and Where to Not Find Them

Adaptogen Drinks and Where to Not Find Them

Dear adaptogen drinks, I've got trust issues. After looking into top-selling adaptogen beverages on Amazon, I'm spilling the (herbal) tea on this exploding trend.

Anastasia Balashova
Anastasia Balashova
supplementssupplements
These Pills Have Guts (Or So They Claim)

These Pills Have Guts (Or So They Claim)

The science behind organ meats is solid. The science behind organ supplements? Well... Here's what companies don't tell you.

Anastasia Balashova
Anastasia Balashova
novelty ingredientsnovelty ingredients
Dye Free Candy: Deep Dive Into Food Colors

Dye Free Candy: Deep Dive Into Food Colors

Studies link common candy colorings to DNA damage and behavioral changes. That’s why consumers are switching to dye-free candy options. But are those really a healthier alternative or just clever marketing?

Anastasia Balashova
Anastasia Balashova
supplementssupplements
Your Liquid Collagen's Identity Problem

Your Liquid Collagen's Identity Problem

When a $4.78/oz collagen brand can't explain their ingredients but loves telling tales about their founder, something's wrong. Here’s what I found about liquid collagen.

Anastasia Balashova
Anastasia Balashova
novelty ingredientsnovelty ingredients
Algae Oil: The Slippery Truth About New Cooking Oil Trend

Algae Oil: The Slippery Truth About New Cooking Oil Trend

From chemical plants to your kitchen: this report shows an awkward truth behind the scenes of the trendy algae cooking oil business.

Anastasia Balashova
Anastasia Balashova
novelty ingredientsnovelty ingredients
Sea Moss Gel's Billion-Dollar Deception

Sea Moss Gel's Billion-Dollar Deception

Fake reviews, outrageous marketing claims, questionable ingredients, and potential health risks: this report shows some pretty alarming practices in the sea of sea moss gel.

Anastasia Balashova
Anastasia Balashova
supplementssupplements
Moringa Capsules: Ancient Herb With Sketchy Marketing

Moringa Capsules: Ancient Herb With Sketchy Marketing

Deep dive into the booming moringa supplement market: 20,000 bottles sold monthly, zero employees found (+ real benefits and side effects of moringa capsules)

Anastasia Balashova
Anastasia Balashova
novelty ingredientsnovelty ingredients
Pumpkin Seed Oil: Half Are Fake, But Real Ones Work

Pumpkin Seed Oil: Half Are Fake, But Real Ones Work

From hair loss to heart health: discover what science proves about pumpkin seed oil benefits and how to avoid the 48% of fakes.

Anastasia Balashova
Anastasia Balashova
novelty ingredientsnovelty ingredients
Turmeric Coffee: Is It Really As Good As It May Seem?

Turmeric Coffee: Is It Really As Good As It May Seem?

Deep dive into the turmeric coffee trend, product’s actual benefits, and the science behind the golden spice craze.

Anastasia Balashova
Anastasia Balashova
novelty ingredientsnovelty ingredients
Your Clove Tea Won't Save You (But Drink It Anyway)

Your Clove Tea Won't Save You (But Drink It Anyway)

Clove tea sales and searches are booming, but is there a good reason for it?

Anastasia Balashova
Anastasia Balashova
supplementssupplements
Shilajit Gummies: The $384M Supplement Gold Rush

Shilajit Gummies: The $384M Supplement Gold Rush

Why are Shilajit gummies flooding Amazon with 20K+ monthly sales, despite quality concerns?

Anastasia Balashova
Anastasia Balashova
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